The BC government is freeing up more cash to encourage residents to Buy BC.

Agriculture and Food Minister Lana Popham says the Buy BC program supports those who make up the province’s diverse agriculture and food industry, and the Buy BC logo shines a light on many unique and delicious products produced here at home.

$2 million is available to support those eligible to participate in provincewide marketing projects to help boost awareness, demand, and sales of B.C. products, with funding meant to help additional local food and beverage companies and industry associations share their stories with more people around the province.

Since relaunching in 2017, the Buy BC Partnership Program has supported more than 600 B.C. producers, processors and associations with $13.7 million to support their efforts to increase food sales, product promotion and food security in B.C.

Applications are open for the next round of funding until January 27th.\More than 1,250 B.C. businesses have registered to use the Buy BC logo to promote more than 9,000 B.C. food and beverage products.

More information is available at Buy BC.